The core team of Star Events is now at Barcelona for a seminar! Team up! Vamos!
| 27 September 2011
The TriStar, StarMile, StarRun and GranFondo+ labels are owned by Star Production SARL, a Monaco based company specialized in organizing high quality sport events. It is a premium sports marketing agency which sets up, organizes and promotes sporting events in order to stimulate tourism and local economy. Star Production SARL was founded in 2008 by Georg Hochegger, building upon the success of his previous company Triangle Show & Sports Promotion GmbH, a worldwide leader in triathlon event production and branding over the time period 1998–2010. In his 13 years in triathlon, Mr. Hochegger was responsible for building the best known brand in the European market. As the first to bring triathlon to Europe, he was responsible for establishing the sport at the grass roots level and building it to a strong athletic community. He believes in the mass market appeal of triathlon and the power of the TriStar format to fundamentally change the sport.
Star Production believes in using constant input from various highly professional advisors, many of them hold the position of TriStar ambassadors. These professional athletes are active in the events whether it is through participation, the development of specific legs or through media commitments. TriStar ambassadors include professional triathletes such as two-time Ironman World Champion and multiple TriStar111 winner Chris McCormack; Fernanda Keller, Marcus Ornellas, Olivier Marceau or sportsmen from outside the world of triathlon like the formula one drivers Lucas di Grassi and Alexander Wurz and professional cyclists Geoffroy Lequatre, Mark Renshaw and Paco Wrolich.
