
StarTour® is a pure cycling event format always held in certain distances and in very special & exclusive destinations, displayed with powerful media tools in a unique format for a global audience.
This brand format will focus on the cycling community. It will perfectly cater for existing activities by bringing a new challenge into the sport and so setting the path for a different series. A group of the distances will become a USP.
Targeting the broad mass of cyclists by co-operating with sponsors and media-partners, "StarTour® Logo" a bike-tour for friends and family alike and fun for everybody, will be born.















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